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Environmental Choice New Zealand |
"Eco-labelling" is a voluntary method of environmental performance certification and labelling that is practised around the world. An "ecolabel" is a label which identifies overall environmental preference of a product or service within a specific product/service category based on life cycle considerations. In contrast to "green" symbols or claim statements developed by manufacturers and service providers, an ecolabel is awarded by an impartial third-party in relation to certain products or services that are independently determined to meet environmental leadership specifications.
Environmental labels are designed to inform consumers of the relative environmental impacts of the products they purchase. Environmental labelling makes a positive statement by identifying a product as less harmful to the environment than another similar product. Credible environmental labels that correctly identify the impact of a product can reduce market failure by promoting the purchase and use of products that cause less damage to the environment.
An environmental labelling scheme has the potential to improve the quality of the environment and encourage the sustainable management of resources.
There are a number of public good benefits derived from environmental labelling schemes. These include:
the promotion of economic efficiency
the reduction of consumer information costs
the crowding-out of 'green wash' claims
the validation of products in a competitive trading environment
the increase of environmental awareness
the reduction of impacts of consumption
the enhancement of key environmental strategies
Environmental Choice is a member of the Global Eco-Labelling Network (GEN), which to date has met its original mandate to create a forum in which members can share experiences, exchange information and explore opportunities for co-operation.
